Monitor
Jun 2026
Serbia
Overview
Tracked Themes
Local Trends
Topic Evolution
Competitors
New Brands
Consumer Voice
Tracked ThemesView →
Sentiment by theme
Glass Skin
4
Editorial articles
3
Social posts
↑ 25%
Editorial growth
↓ 20%
Social growth
Blurred Skin
5
Editorial articles
3
Social posts
↑ 150%
Editorial growth
→ 0%
Social growth
Cloud Skin
0
Editorial articles
2
Social posts
—
Editorial growth
—
Social growth
Cross-source signal
Glass Skin
Strong signal
4
Editorial
3
Social
9
Comments
Blurred Skin
5
Editorial
3
Social
7
Comments
Cloud Skin
0
Editorial
2
Social
1
Comments
Local TrendsView →
Topic EvolutionView →
Topic Evolution is available for Monthly and Quarterly periods only — a single week has no arc to follow.
CompetitorsView →
Share of voice
Nivea2
Missha1
Average sentiment
Positive33%
Neutral67%
Negative0%
New BrandsView →
Consumer VoiceView →
302
Comments analysed
60
Questions identified · 19.9%
51.7%
Positive sentiment
Tracked ThemesView →
Sentiment by theme
Glass Skin
12
Editorial articles
8
Social posts
↑ 240%
Editorial growth
↓ 35%
Social growth
Blurred Skin
10
Editorial articles
15
Social posts
↑ 11%
Editorial growth
↑ 32%
Social growth
Cloud Skin
0
Editorial articles
2
Social posts
↓ 100%
Editorial growth
↑ 300%
Social growth
Cross-source signal
Glass Skin
Strong signal
12
Editorial
8
Social
54
Comments
Blurred Skin
Strong signal
10
Editorial
15
Social
148
Comments
Cloud Skin
0
Editorial
2
Social
26
Comments
Local TrendsView →
Topic EvolutionView →
CompetitorsView →
Share of voice
Nivea5
Missha1
Average sentiment
Positive50%
Neutral50%
Negative0%
New BrandsView →
Consumer VoiceView →
2,380
Comments analysed
370
Questions identified · 15.5%
40.5%
Positive sentiment
Tracked ThemesView →
Sentiment by theme
Glass Skin
16
Editorial articles
15
Social posts
—
Editorial growth
—
Social growth
Blurred Skin
23
Editorial articles
41
Social posts
—
Editorial growth
—
Social growth
Cloud Skin
5
Editorial articles
3
Social posts
—
Editorial growth
—
Social growth
Cross-source signal
Glass Skin
Strong signal
16
Editorial
15
Social
358
Comments
Blurred Skin
Strong signal
23
Editorial
41
Social
296
Comments
Cloud Skin
5
Editorial
3
Social
36
Comments
Local TrendsView →
Topic EvolutionView →
CompetitorsView →
Share of voice
Nivea14
Missha1
Average sentiment
Positive53%
Neutral47%
Negative0%
New BrandsView →
Consumer VoiceView →
7,741
Comments analysed
1,020
Questions identified · 13.2%
49.1%
Positive sentiment
3
Themes tracked
9
Editorial articles
8
Social posts
Themes · by activityMentions
3
Themes tracked
22
Editorial articles
25
Social posts
Themes · by activityMentions
3
Themes tracked
44
Editorial articles
59
Social posts
Themes · by activityMentions
Topic Evolution is available for Monthly and Quarterly periods only — a single week has no arc to follow.
9
Multi-week stories
234
Articles tracked
5
Weeks in period
Stories · by articles▾Articles
13
Multi-week stories
436
Articles tracked
14
Weeks in period
Stories · by articles▾Articles
2
Brands tracked
3
Competitor mentions
33%
Positive share
Share of voice
Nivea2
Missha1
Average sentiment
Positive33%
Neutral67%
Negative0%
Mentions · latest▾Platform
2
Brands tracked
6
Competitor mentions
50%
Positive share
Share of voice
Nivea5
Missha1
Average sentiment
Positive50%
Neutral50%
Negative0%
Mentions · latest▾Platform
2
Brands tracked
15
Competitor mentions
53%
Positive share
Share of voice
Nivea14
Missha1
Average sentiment
Positive53%
Neutral47%
Negative0%
Mentions · latest▾Platform
2
Brands / novelties
2
Source articles
5
Total mentions
New brands & products · buzzProducts
4
Brands / novelties
5
Source articles
15
Total mentions
New brands & products · buzzProducts
5
Brands / novelties
6
Source articles
16
Total mentions
New brands & products · buzzProducts
302
Comments analysed
60
Questions identified · 19.9%
51.7%
Positive sentiment
Full Q2 2026 dataset · unchanged by period selector
Sentiment
Positive53%
Neutral37%
Negative10%
L'Oréal insight
In Serbia, consumers are seeking detailed how-to guides and product identification, with a strong focus on solutions for acne-prone and combination skin. There is also a clear need for information on product availability and affordable options, alongside a desire for content that addresses real-life concerns beyond just product promotion.
Skin concerns
acne-prone skin
combination skin
oily skin
hyperpigmentation/post-acne marks
dry under eyes
What consumers are askingQuestions
2,380
Comments analysed
370
Questions identified · 15.5%
40.5%
Positive sentiment
Full Q2 2026 dataset · unchanged by period selector
Sentiment
Positive44%
Neutral45%
Negative11%
L'Oréal insight
In Serbia, consumers are seeking clear guidance on product availability in local stores and online, alongside specific shade recommendations for makeup. There is also a strong interest in tutorials for everyday makeup looks and solutions for common skin and hair concerns.
Skin concerns
acne-prone skin
very dry skin
oily facial skin
skin barrier and dehydration
What consumers are askingQuestions
7,741
Comments analysed
1,020
Questions identified · 13.2%
49.1%
Positive sentiment
Full Q2 2026 dataset · unchanged by period selector
Sentiment
Positive52%
Neutral37%
Negative11%
L'Oréal insight
In Serbia, consumers are actively seeking specific product information and guidance on shade selection. They also need clear information on product availability and are looking for tutorials to address various skin concerns and makeup techniques.
Skin concerns
open pores
undereye wrinkles and hydration
acne-prone skin
rosacea
mature skin
What consumers are askingQuestions
×

Data & sources

Complete inventory of sources, collection periods and processing for the L'Oréal Adria Beauty Intelligence v2 — Serbia Q2 2026.

Volume summary: 5,566 Serbia editorial articles (26 portals) · 2,386 social posts · 35 influencers tracked · 8,072 comments analyzed

1 — Editorial · portals

1.1 Skincare (24 sources)

1.2 Body care & Haircare (9 additional)

2 — Influencers tracked

2.1 TikTok (15 creators)

2.2 Instagram (16 creators)

2.3 YouTube (5 creators)

3 — Brands (23)

4 — Community & forums (3 sources)

5 — Period

Q2 2026 (April – June 2026) with weekly and monthly breakdowns. Data collected through 2026-06-30.

×

Methodology

LLM Analysis

Clustering

Sentiment

Cross-source

Growth

Growth % = (current − previous) / previous × 100. Quarterly view has no previous period comparison.